Indian Animation is creating an identity for itself today in the global marketplace. The animation industry is expected to go up from $0.6 billion in 2001 to $1.5 billion by 2005, according to recent NASSCOM figure estimates. India has the world's largest entertainment industry, a robust software industry and also skilled manpower, all essential ingredients for the growth of Animation industry. The prominent players include UTV Toons, Crest Communications, Pentamedia Graphics, Padmalaya Telefilms, Moving Pictures and Toonz Animation. The animation studios are catering to the requirements of segments such as feature films, television programmes, advertisements and computer games. Currently, Indian animation players are predominantly catering to the needs of overseas television programme production companies. The biggest challenges that the Indian animation industry is facing are awareness, skills and manpower development, infrastructure and financial support, which would require industry and government to partner.
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